Updated: Feb 19, 2020
Valentine’s day is here. When thinking about your clients, the first things that pop into your mind is probably not Valentine's dates. But after I tell you that finding and keeping your clients is a lot like finding that significant other you will see the resemblance.
Let's start at the very first date. Hopefully, you are asking a lot of questions. What do they like? Their dislikes and even past relationships might come up. Do they have a family, kids, even? And the list goes on.
You should seriously do the same with your clients, but a little less invasive. All details matter and you cannot know enough or ask too many questions. They are people with family and a business or job just like you and me.
Think back to some of your best and worst dates. The best kind of dates are the ones where they are very interested in you, ask you questions and genuinely care. So be that person, the person that cares, and asks and remembers.
The days where people 'only' do business with the formal, big corporations are over.
The days where people 'only' do business with the formal, big corporations are over. They do business with people they like and can trust. Don't be the annoying date that keeps talking about themselves, their achievements and who forgets that there are two people in that conversation.
To make sure you focus on them, not you, you need to really know who "they" are. Your ideal customer persona. Almost like online dating. It needs to be a good fit. In order for you to know if it is a good fit, you need to know who your ideal candidate is. "Your wish list" if you may, and that is what you do with your clients. You write a profile of what the ideal client would look like, and reverse engineer your ideal person.
You need to get into the mind of that ideal person, this will give you that UNFAIR advantage of giving them EXACTLY what they want and need.
Let me give you an example.
My ideal client is Sarah, she is 40 years old, she is married with 2 kids. She does school runs in the morning and runs her successful business. She likes a glass of wine in the evenings.
Why is this important, I hear you ask? This will help you establish the best time to send Sarah newsletters and social media posts. You can envision Sarah and her pain points, you envision how to help her and how your services can better her life and make an impact.
This is the most important information I every discuss with any of my clients. This info has helped clients double their income in 2 months. This is really with trying and spending your time on. So make sure to sign up for your freebie below, it is really good.
Hope you have an amazing Valentines day.
**Still not sure? Well, I have got you. First I have an info sheet that will give all the information about why knowing your customer persona is so darn important.